Franchise and multi-location
Franchise launch and enablement
The situation
Franchise networks lose months when every new owner starts from scratch and every market runs its own version of marketing, sales and reporting.
What I did
Standard launch workflows, owner training and enablement, brand rules that still leave room for local execution, and one reporting setup shared by headquarters and the owners.
What came of it
Launches ran the same way across sales, marketing, operations and customer experience, in a network that grew from single digits to more than 219 locations.