Rubin James

Rubin Beckner, Dallas-Fort Worth

I ran marketing for 219 locations. Now I build the software.

Global marketing lead for Venture X, Office Evolution and Intelligent Office until 2025. Now I design and build AI products, sales systems and storefronts.

Six projects. One puzzle. Open any of them.

Each chapter reveals real software, playable experiments or working demos, with a case study behind it.

Live

Prospector

For coworking and flex-space operators with a sales team

Prospector studies a coworking operator’s local market and tells the sales team which companies to call first, with the source behind every reason.

  • Company research that keeps the source behind every fact it reports
  • Signals that suggest a business may need space: hiring, a second location, lease timing
  • Scoring that puts the prospect list in the order a salesperson should work it
Prospector homepage: "Find the companies in your market that should be talking to you" with a Get My Market Preview button

Live

SellSpace.ai

For coworking operators who already run booking and payment software

A sales layer that sits on top of an operator’s existing booking and payment tools and shows where deals are stalling.

  • Catches every enquiry and puts follow-up in priority order
  • Matches a prospect to offices that are free right now
  • Drafts replies for an operator to review before they go out
SellSpace.ai homepage showing an operator console with lead, matched space and tour signals

Live

qali.ai

For trades, clinics and service businesses that miss calls

A phone line that answers on the first ring, works out what the caller wants, and books them in.

  • Answers live, identifies what the caller wants, and qualifies them
  • Books the appointment or routes the call to a person
  • An approved-answer library so it never improvises on price or policy
qali.ai homepage: "Turn Missed Calls Into Booked Revenue" beside a sample call path that answers, qualifies, books and logs

Live

PeptideFranchise.com

For founders launching a peptide research brand

A way to buy a finished peptide brand: pick a design, and the storefront, branding and sales systems get built and launched for you.

  • A catalogue of storefront designs a founder picks from
  • Brand and copy customised on top of the chosen design
  • Storefront, lab documentation and payments wired up
PeptideFranchise.com homepage showing launched storefronts including goldminepeptides.com

Public beta

Coworking Arcade

For coworking operators, members and anyone with five minutes

Two browser games built for CoworkingSpace.ai: a physics tower stacker and a front-desk time-management sim. Both are free to play, no sign-up.

  • Stack the Space: rigid-body physics for every desk, chair and mug, with combos, power-ups and a tower that can fall
  • Front Desk Frenzy: phones, tours, meeting rooms and coffee on urgency timers, with a monthly P&L between days
  • Keyboard controls on desktop and touch controls on a phone
Stack the Space mid-game: a tower of desks, filing cabinets and shelving with a "Clean landing! Combo x7" message

Stack the Space, captured from the public build on 8 October 2026.

Public beta

StormSnap

For site inspectors, developers and city stormwater teams

A phone app for stormwater compliance on construction sites: inspections with photo evidence, BMP checklists and SWPPP reports ready to file with the city.

  • Projects tied to their permit number, construction phase and inspector
  • Inspection forms with weather, phase, photo documentation and a BMP checklist (silt fence, inlet protection and the rest)
  • SWPPP inspection reports generated from the inspection and shared or submitted to the city
StormSnap dashboard with active projects, pending inspections and priority alerts (sample data)
Dashboard
StormSnap projects list: Downtown Construction Phase 2 in Dallas with its permit number, phase, inspector and compliance bar (sample data)
Projects
StormSnap inspection form: project, permit number, weather, construction phase, photo documentation and a BMP checklist
Inspection

Your business is the next puzzle.

Tell me what is stuck in your sales, marketing or operations. If software fixes it, I will build it. If it does not, I will tell you that too.

Before the code: nine years running marketing at franchise scale.

219+
franchise locations across Venture X, Office Evolution and Intelligent Office, up from fewer than ten
$35M+
in annual system-wide revenue across the three brands
$10M
a year in advertising and marketing spend under my watch
4,500+
office centers I managed operator partnerships for at The Instant Group

Head of Global Marketing and Operations for the UFG coworking brands, 2016 to 2025. Before that, partner growth at MultiView and operator relations for the Americas at The Instant Group.

I teach this too.

Talks, workshops and hands-on classes on AI for small businesses, marketing teams and solopreneurs, including setting up AI on the laptops and phones people already own. In person across Dallas-Fort Worth, or anywhere online.

  • AI in a small business, without the hype
  • Solopreneurship in the age of AI
  • Hands-on: set up AI on your own devices
Speaking and workshops
Rubin Beckner

One person who has done both jobs.

I’m Rubin Beckner. For nine years I ran global marketing and operations for three coworking franchise brands, which meant CRM, campaigns, launch playbooks and a team of ten to twelve people.

In 2025 I went independent to build the tools I kept wishing for. I still do the marketing work, so the software I write is shaped by what actually sells.

More about me

How a custom build runs.

  1. Scope

    Who uses it, what it connects to, and what done looks like, written down. You see the plan and the price before any code.

  2. Build

    A preview you can click every week. Next.js and TypeScript end to end, so any good developer can pick it up later.

  3. Check

    Type checks, automated tests and a browser pass on desktop and phone before every release. AI-written code gets my review first.

  4. Hand over

    The code, the accounts and a written runbook are yours. Keep me on, or give it to another developer without starting over.

Tell me what’s broken.

Thirty minutes, no pitch. If I can help, I’ll say how. If I can’t, I’ll point you to someone who can. Not ready to talk? Take the two-minute scorecard.