Rubin James

Rubin Beckner · Dallas–Fort Worth

I run the marketing and write the code.

Most companies hire a strategist and a developer and spend the year translating between them. I do both jobs. I’ve shipped AI products, sales software and storefronts that are live and taking orders right now.

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Selected work

Five things I built that you can open right now.

Every link below goes to a live product. Click them — that is the point of putting them here.

AI + DATA PRODUCTS

Prospector

Software that reads a coworking operator’s local market and tells the sales team which companies to call first, and why.

What I built

  • Company research that keeps the source behind every fact it reports
  • Signals that suggest a business may need space — hiring, a second location, lease timing
  • Scoring that puts the prospect list in the order a salesperson should work it

A twenty-desk office is a six-figure contract. Getting to the right company two months before their lease rolls over is worth more than any amount of extra outreach volume.

  • AI product design
  • Data pipelines
  • Sales intelligence
  • Multi-tenant SaaS
  • Next.js
  • Supabase
Read the detailOpen ProspectorIn production with an operator
Prospector homepage showing a scored prospect card with hiring and lease-timing signals and the research trail behind it

SALES + CRM SYSTEMS

SellSpace.ai

A sales layer that sits on top of an operator’s existing booking and payment tools and shows where deals are stalling.

What I built

  • Catches every enquiry and puts follow-up in priority order
  • Matches a prospect to offices that are actually free
  • Drafts replies for an operator to review before they go out

Operators already pay for booking software, a card processor and a door system. None of them own the sale. That was the missing piece, not more data.

  • Product strategy
  • CRM architecture
  • Full-stack build
  • Positioning
  • Next.js
Read the detailOpen SellSpaceLive
SellSpace.ai homepage showing an operator console with lead, matched space and tour signals

AI + DATA PRODUCTS

qali.ai

A phone line that answers on the first ring, works out what the caller wants, and books them in.

What I built

  • Answers live, identifies what the caller wants, and qualifies them
  • Books the appointment or routes the call to a person
  • An approved-answer library so it never improvises on price or policy

The cost of a missed call is the job behind it. For a trades or clinic business that is the difference between a full week and a light one, and it is a systems problem rather than a staffing one.

  • Voice AI
  • Workflow design
  • Prompt architecture
  • Product build
  • Go-to-market
Read the detailOpen qali.aiLive
qali.ai homepage showing a live call being answered, qualified, booked and logged

PRODUCTISED SERVICES

PeptideFranchise.com

A way to buy a finished peptide brand: pick a design, and the storefront, branding and sales systems get built and launched for you.

What I built

  • A catalogue of storefront designs a founder picks from
  • Brand and copy customised on top of the chosen design
  • Storefront, lab documentation and payments wired up

That work is nearly identical every time. Turning it into a catalogue of designs plus a repeatable build turns a one-off project into something with a price and a delivery date.

  • Offer design
  • Brand systems
  • Ecommerce architecture
  • Conversion
  • Launch operations
Read the detailOpen PeptideFranchiseLive
PeptideFranchise.com homepage showing launched storefronts including goldminepeptides.com

ECOMMERCE + STOREFRONTS

PrintMe

Upload a photo from your phone, see it on a real poster, tee or mug, and order it.

What I built

  • Photo upload that works properly on a phone
  • An artwork preparation step before anything is bought
  • Live preview on the actual product — poster, tee, mug

Fixing the artwork before checkout means the customer sees exactly what arrives, and the fulfilment side stops absorbing files it cannot use.

  • Product design
  • Image pipeline
  • Ecommerce
  • Consumer UX
  • Next.js
Read the detailOpen PrintMeLive
PrintMe homepage showing a photo previewed as a framed poster, tee and mug
Everything else I’ve built

Who I am

Ten years in coworking. Now I build the software for it.

I spent a decade running marketing for flexible workspace brands — Venture X, Office Evolution and Intelligent Office inside the United Franchise Group world. I opened locations, filled them, and learned exactly where operators lose money.

Then I started building the tools I had wanted the whole time. Today I write software for a living and still do the marketing work, which is a strange combination and the main reason people call me.

I’m in Dallas–Fort Worth and work with founder-led businesses, coworking operators and multi-location brands.

More about me

What I do

Six things, and the work that proves each one.

AI products

Designing and shipping software where the AI does a specific job and a person stays in control of what goes out.

Sales and CRM systems

Lead capture, routing, scoring, pipeline and the follow-up that usually gets dropped.

Full-stack build

Next.js, TypeScript, Supabase, payments and integrations. I write the code, not a spec for someone else to write.

Offer and brand

Working out what to sell, what to call it, and what the page has to say for someone to buy it.

Ecommerce

Storefronts that handle catalogue, documentation, payment and fulfilment without a team babysitting them.

Coworking and flex space

Ten years inside the industry, so I already know how tours, memberships and occupancy actually work.

Working together

Three ways people hire me.

Most projects start with a call where we work out which one you actually need. Sometimes the answer is none of them, and I’ll tell you that.

01

Build the thing

You need a product, an internal tool or a workflow that does not exist yet.

I design it, build it and ship it. Usually Next.js, TypeScript, Supabase and whichever AI model actually suits the job.

Prospector and qali.ai both started here.

02

Run the marketing

You have a business that works and need someone senior owning growth, not another agency retainer.

Positioning, offer, site, campaigns, CRM and the reporting that tells you whether any of it worked. Hands on the keyboard, not just on the whiteboard.

This is the fractional CMO engagement.

03

Fix coworking sales

You operate flexible workspace and your tours, follow-up or occupancy are not where they should be.

Lead capture, CRM, outreach and the sales process around them. I have spent ten years in this industry and built software for it.

SellSpace and Prospector came out of this work.

Book a strategy callOr run the free scorecard first

Not ready to talk? Score your setup instead.

A few questions about how leads reach you and what happens next. You get back the specific gaps and what I’d fix first. No call required.

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Things I’ve written

All of them

Why Most CRMs Fail

CRM adoption remains a persistent challenge. This article unpacks the operational pitfalls that undermine most deployments and offers guidance on building systems people actually use.

The Future of Coworking Growth

What emerging trends will shape coworking and flex spaces over the next decade? A look at operational innovation, data‑driven pricing and community‑driven models.

Tell me what’s broken.

Thirty minutes, no pitch. If I can help I’ll say how, and if I can’t I’ll point you at someone who can.

Book a strategy callOr just email me