I spent nine years filling coworking spaces. Now I build the tools for it.
Head of global marketing for Venture X, Office Evolution and Intelligent Office while they grew to more than 219 locations. Before that, operator relations for 4,500 centers at The Instant Group. I know where operators lose members, and I can fix it in the CRM or in code.
- 219+
- franchise locations across Venture X, Office Evolution and Intelligent Office while I led global marketing
- 4,500+
- office centers I managed operator partnerships for at The Instant Group
- GWA 2025
- speaker at the Global Workspace Association’s Flex Forward conference, on AI in flex space
Where operators lose members
Enquiries scatter
Website forms, calls, brokers, portals and walk-ins land in different places, and some never get an answer.
Tours go cold
A good tour with no follow-up the same day usually ends up as a membership somewhere else.
The CRM can’t answer basic questions
Where did this lead come from, who owns it, and what happens next? If nobody can say, the system is the problem.
Reporting arrives too late
By the time the monthly numbers are in, the leads they describe are already lost.
The long version, with what to automate first: Where coworking tours go cold.
What I set up
- One inbox for every enquiry source, with an owner and a response-time rule
- Tour booking, reminders and same-day follow-up that run without anyone remembering
- CRM stages that match how a membership is actually sold, in HubSpot, OfficeRnD or what you use
- Local marketing playbooks a franchisee or community manager can run
- A weekly report on enquiries, tours, conversions and stalled deals
Where to start
Coworking Growth Systems Audit
I go through your lead flow the way a prospect does, then the way your team does, and tell you what to fix first. It is the review I ran on franchise locations for years, done on yours.
From $1,500
Scope and the exact price are confirmed on a short call before anything starts.
What you get
- I test every way a prospect reaches you (web form, phone, email, broker and listing enquiries) and time the replies
- A walk through your tour booking, reminders and same-day follow-up, the way a prospect experiences them
- A review of your CRM stages, who owns each lead, and the deals that are stalled right now
- A look at the numbers you get each week: enquiries, tours, proposals, closes, and how late they arrive
- A written, prioritized fix list, and a call to walk through it with you and whoever runs sales
Software I built for this industry
- ProspectorFinds the companies in your market most likely to need space soon, with the source behind every reason.
- SellSpaceSits on top of your booking and payment tools, catches every enquiry and shows where deals are stalling.
- CoworkingSpace.aiAn AI front desk for coworking teams, with a person approving anything that matters.
Photo and video for operators. One Coco Coworking production in Minneapolis covered every room type, member testimonials, a brand film and vertical social. Traveling production
Something lighter. The Coworking Arcade is two browser games, one about stacking a coworking tower and one about running the front desk.
Questions operators ask
- How fast should a coworking space respond to a new enquiry?
- Within the same business hour, with a specific tour time offered in the first reply. Someone asking about an office is usually asking two or three spaces at once, and the operator who offers a time first tends to get the tour. Most operators are slower than they think, which is why the audit times it instead of asking.
- Which CRM should a coworking operator use?
- The one your team will actually keep up to date. HubSpot, OfficeRnD, Nexudus and the rest can all work. The stage definitions, an owner on every lead and the follow-up rules matter more than the brand, and they are usually what is missing.
- Do you work with single-location operators, or only franchise networks?
- Both. I ran marketing across three franchise brands, but the leaks are the same at one location: slow replies, tours with no follow-up and a CRM nobody trusts. A single site is often quicker to fix because one person can change the process.
- Do we need custom software to fix this?
- Usually not at first. Most operators get further by fixing response rules, tour follow-up and CRM stages in the tools they already pay for. Custom tools like Prospector and SellSpace make sense once that works and you want an edge in finding or closing members.
- What happens after the audit?
- You keep the fix list either way. Your team can run it, I can implement it as a fixed-scope project, or I can stay on as a fractional growth lead. You get a price for any next step before it starts.