Nine years selling workspace. Now I build the software.
I’m Rubin Beckner. I ran global marketing and operations for three coworking franchise brands, which taught me where a business loses money between the first enquiry and the signed agreement.
In 2025 I went independent and started building the tools I had wanted the whole time. I still do the marketing work, so I can sit with the people who sell, work out what the business needs, and then write the software myself instead of a specification for someone else.
Where I’ve worked
2025 to now
Independent: software, AI and marketing
Rubin James (proposals as Rubix AI Co)
Building my own products (Prospector, SellSpace, qali.ai, StormSnap and the rest) and doing build and marketing work for founder-led companies.
2016 to 2025
Head of Global Marketing and Operations
Venture X, Office Evolution and Intelligent Office (UFG / Vast Coworking)
Owned marketing, operations, CRM and technology across three franchise brands while the portfolio grew from fewer than ten locations to more than 219. About $10M a year in marketing spend, a team of ten to twelve, and hundreds of franchise owners to support.
Earlier
Partnership and growth lead
MultiView
Grew the partner network from fewer than 500 to more than 2,200 trade associations in about two years.
Earlier
Operator Relations Manager, Americas
The Instant Group
Managed operator partnerships and inbound demand for more than 4,500 office centers across the US, Canada and Latin America.
Bachelor of Business Marketing, University of Texas. HubSpot Marketing Hub, HubSpot Sales Hub and Google Analytics 4 certified.
On stage and on air
About the names
- Rubin Beckner
- Me. The person who does the work.
- Rubin James
- The name this site and my consulting practice go by.
- Rubix AI Co
- The business name on proposals and invoices. Same person, same work.
- Rubix Photography
- The photo and video side: brand films, interiors and events, based in Dallas-Fort Worth.