Build it, set it up, or run the growth side.
Custom software when nothing off the shelf fits, hands-on AI setup when the tools exist but nobody has set them up properly, and senior marketing when the business needs someone to own growth.
Custom software and AI products
Products, portals and internal systems with real users and real data. Prospector, qali.ai, SellSpace and StormSnap are this kind of build. You work with me directly; on bigger builds I bring in specialist help and tell you first.
From $5,000
How a build runs
Scope
Who uses it, what it connects to, and what done looks like, written down. You see the plan and the price before any code.
Build
A preview you can click every week. Next.js and TypeScript end to end, so any good developer can pick it up later.
Check
Type checks, automated tests and a browser pass on desktop and phone before every release. AI-written code gets my review first.
Hand over
The code, the accounts and a written runbook are yours. Keep me on, or give it to another developer without starting over.
AI setup and training
Everything about AI setupAI Power Session
$350
Seventy-five to ninety minutes on your own work, with the tools set up by the end.
AI Workstation Setup
From $595
Accounts, projects, instructions, files and coding agents configured around how you work.
Team AI Workshop
From $1,500
A half or full day built on your team’s real files and jobs.
AI Business Sprint
From $2,500
One automation or AI workflow, built and running in your business.
Fractional CMO
For businesses that work and need someone senior to own growth without another agency retainer. I ran global marketing for a 219-location franchise portfolio; now I do the same job for one company at a time, a few days a month, with my hands on the keyboard.
Monthly engagement, scoped together on a call.
- Positioning and offer
- What you sell, who it is for, and the words that make them buy.
- Site and campaigns
- Landing pages, email, paid and local, written and launched, not delegated.
- CRM and follow-up
- Lead routing, speed-to-lead rules and the follow-up that usually gets dropped.
- Reporting
- A weekly view of where leads came from and what happened next, that you can trust.
Go deeper
Coworking and flex-space growth
Lead capture, tour follow-up and CRM for operators, from the person who ran marketing for three franchise brands.
AI consulting, in depth
Which AI tools to use, what to automate first, and when a custom build beats another subscription. Prices, process and real examples.
Questions people ask
Do you work with clients outside the US?
Yes. Custom software, AI setup and fractional CMO work all run remotely over video calls and shared tools, so location does not matter. In-person sessions happen in Dallas-Fort Worth or by travel.
How much does custom software cost?
Builds start at $5,000. Every project is scoped on a call and priced before any code is written, so you know the number up front.
Who owns the code?
You do. The repository, the hosting accounts and a written runbook are handed over, so you can keep me on or hire another developer without starting over.
Do you use AI to write the code?
Yes, AI coding tools make the work faster. Everything they write gets my review and the project’s automated tests before it ships.