BACK TO WORK INDEX
CLIENT WORKSTATUS: CLIENT WORK2023 - 2025 // Client engagement
Coco Coworking Growth & Ops Systems
Multi-location coworking marketing infrastructure, CRM funnel optimization, and membership growth execution.
Rubin's RoleFractional CMO advisory, CRM workflow optimization, digital ad strategy, landing page builds.
Tech Stack
HubSpotWordPressGoogle AdsMeta AdsZapier
RepositoryClient repository
01 //THE OPERATIONAL PROBLEM
Scaling multi-location flexible workspace requires unified brand messaging and predictable lead attribution.
02 //THE APPROACH & SOLUTION
Audited existing CRM pipelines, streamlined tour scheduling, and deployed location-specific acquisition campaigns.
03 //PROCESS X-RAY
BEFORE STATE
Disconnected spreadsheets, unverified manual intake, and slow response loops.
IMPLEMENTED RESULT
Automated routing, single source of truth, and transparent execution metrics.
04 //VERIFIED PROOF & OUTPUT
Improved lead-to-tour conversion rates by 34% across 3 regional flex locations.
05 //WHAT REMAINS INCOMPLETE / LIMITATIONS
Public case study presents aggregated non-confidential operational metrics only.
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