Coworking and flex space
Marketing three coworking franchise brands
The situation
Three brands and hundreds of franchise owners, each opening locations in different markets, all needing leads, launches and a CRM that worked the same way everywhere.
What I did
I owned marketing, operations, CRM and the technology stack: launch playbooks for new locations, central marketing automation, local marketing an owner could run, and reports the leadership team made decisions from. I led a team of ten to twelve and managed five agency and vendor partners.
What came of it
The portfolio grew to more than 219 locations and over $35M in annual system-wide revenue, with about $10M a year in advertising and marketing spend running through these systems.